Skip directly to content

social media

A Preliminary Design for a Social Media Campaign for Patient Support: In Search of Out-of-Country Excellence

on Mon, 07/09/2012 - 01:46

Medical illness can cause extreme emotional and physical distress and the best care is not necessarily on hand. As the industry advances across the globe, how do we ensure that we are receiving the best services, particularly in times of crisis? What resources can help those in need find excellent treatments, regardless of their physical location?

The present medical delivery system is antithetical to the future vision envisioned by the rapid and universal spread WBSM. It is only a matter of time before the disconnect between the medical solutions that are now available to BC residents, as an example, will not be accepted as adequate and an alternate, global-based delivery system will gradually become the norm.

This paper posits a social media campaign designed to address these issues.

A Manifesto for a Personal Social Media Campaign

on Tue, 07/03/2012 - 18:02

Goal: To serve selected online communities of disparate common interests as an agent of change by leveraging my training, experience, energy and resources over the internet to make the world we share, in some incremental way, a better place to live, thrive, and to push the frontiers of human potential for future generations.

Context: I am aware of the emergent power of web-based social media (WBSM). It has the potential to radically transform how we, as a species, relate to one another, structure communities and organize ourselves for social, economic and political activities. However, we are only in the earliest of days of this new era and this nascent technological potential is only in its infancy. What we will do with the WBSM is yet to be determined.

An Experiment in Persona Management: Clearly a Work in Progress (Part 1)

on Thu, 08/11/2011 - 22:53

by Lloyd Baron, Ph.D.

April 2011


 "In fertilizing this online media mind, we are, in essence, igniting the growth of ubiquitous marketing minds that are selling and being sold 24/7, continually convincing others while never quite convinced themselves. If I am always selling and being sold to, what are the rules of engagement? What is an appropriate model for social media governance where everyone gains from having no rules?"


Social media marketing has engulfed the internet; corporations and organizations battle for the attention of consumers on new and treacherous terrain. In two parts, I will try to demonstrate (through  Bill Wasik’s “Bill Shiller” false persona experiment) that the new era of social media marketing may be much more complicated and the consequences much more impactful than just drafting a few lines of appropriate and, most probably, unenforceable conduct code.


Social Media Policy for a Non-Profit Society

on Fri, 07/08/2011 - 22:06

A changing world requires constantly shifting goals and guidelines. Social media is essential to the success of any organization, and non-profit societies are no different; in fact, the challenge posed by social media can be greater and the rewards more fruitful. How should it be implemented? How should it be maintained? What is the overarching goal or strategy? What problems and threats can arise?

With the aim of engaging discussion, this paper provides five sets of guidelines for non-profit organizations utilizing social media in its many forms.